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1. KEYWORD RESEARCH – Doing Keyword research is the first step of doing SEO (search engine optimization). You need to figure out what keywords people are typing in to find the services and products you offer. For newbies, a good free tool is Google’s Free Keyword Tool. If you are a pro, get a free trial of a pro software.
Google’s Free Tool: MonkSEO.com/gkt
Free Trial – Pro Tool: MonkSEO.com/free-trial-keyword-tool
2. DOMAIN NAME – Once you know what keywords people are searching for, incorporate them into your domain name. Also try to pick a short, catchy and brandable domain name. Only use: .com, .net & .org domains, they are called TLD’s (top level domains) and are easiest to get indexed & ranked.
Domain Name Registration: MonkSEO.com/domain-name
3. ON-PAGE SEO – Set your Meta tags on every page with your keywords. That includes your: Title Tag, Description Tag and Keyword Tag. Also you want to have 250-500+ words per page for proper text content density. Sprinkle your keywords on your pages and link them to your other pages. Keywords you don’t link, use text emphasis such as italics, bold & underlining. Don’t overdue it, just try to be as natural as possible.
In-Depth On-Page Lesson: MonkSEO.com/on-page-seo
4. URLS & PERMALINKS – Name your pages with your keywords. Example: a garage installation service in Chicago would want to name their pages like this example: YourWebsite.com/garage-installation-chicago
If you use WordPress, simply set your Permalinks setting to: /%postname%/ or /%category%/%postname%/
WordPress Permalink Info: MonkSEO.com/wp-permalinks
5. SITEMAP & ANALYTICS – Create a Sitemap with a plugin, or software. Upload it to your root web server folder in XML.GZ format. Submit this URL to Google Webmaster Tools & verify site Ownership at the same time. Then signup for Google Analytics, add your website, add the tracking code to yourhtml tag. Then connect these accounts.
Google’s Webmaster Page: MonkSEO.com/webmaster
6. AWESOME CONTENT – It’s true what they say, “Content Is King.” This is more true now than ever, especially after the latest Google Panda and Penguin updates. Duplicate content will do you no good, use only original, high quality, compelling content. Educate & entice your visitors to spend a lot of time on your website and visit lots of pages.
Content Infographic: MonkSEO.com/write-compelling-content
7. SOCIAL MEDIA – Use the power of social media by sharing new content and updates via your social network. Not only will you get direct traffic, but also Google’s new updates give more link importance to incoming links from social websites.
Google Social Analytics: MonkSEO.com/social-analytics
8. BACKLINKS – One of the most important parts of SEO is backlink building. Backlinks are when another website links to your website. You want to list your site on Business Directories, Website Directories, Article Directories. Also make quality Blog Comments, Forum Posting, Guest Blogging, etc. Try to get backlinks from websites with a higher Page Rank than your website.
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